5 Strategies To Truly Understand Your Audience

ATTN Business Owners:

You can’t hit a target if you don’t know what it is. This guide will help you to:

  • Determine who your ideal client is

  • “Read” the mind of your target market

  • Craft Compelling Messages to them

Empowered with the knowledge, you can target your messages to the most relevant online audiences via paid advertising and earned media.

Let’s begin!

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1. Understand Their Favorite Tools or Topics:

When they’re trying to accomplish a goal (related to your industry, a.k.a. lose weight, grow their business, etc.) you ideal client turns to specific tools.

For example, as a Social Media Strategist, I’m looking for an individual who knows what Hootsuite or Buffer is (they’re tools to help you schedule your posts & tweets in advance). They want to achieve success on social media, & would know what these things are.

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List 5 tools & 5 topics that you’re dream client uses or is interested in.

2. Find Out The Organizations They Belong To:

List 5 well-known brands or organizations that your ideal client is likely to have “liked” online via Facebook Audience Insights.

3. Discover What People They Admire:

What famous individuals, gurus or experts related to your industry does your ideal customer follow online? Write out 5.

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4. Identify What Publications They Read:

What publications (physical magazines, online blogs, favorite websites, books) would the people who would buy your product or service be most likely to follow on Facebook? Write out 5.

5. Dig Deeper Into Your Analysis

Answer these questions about your prospect:

1. What does your ideal client want?

2. What are their values (a.k.a. what is important to them— for example, honesty, masculinity, feminism, courage, humbleness, success at all costs, etc.)

3. Which one of those do they value the most?

4. What conferences (related to your industry) do these people attend?

Now let’s get into their demographics:

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What is their age range?

Gender?

Married or Single?

Number & Age of Children (if applicable)?

Where do they live?

What is their ethnicity?

What do they look like, literally? (be very specific: hair, eyes, body type, weight, etc.)

What do they do for a living (what is their occupation)?

What is their “official” job title?

What is their annual income?

What kind of car do they drive?

What level of education have they achieved?

What are their interests?

What are other details you feel are important in identifying your dream client?

What are their pain points (the things that really annoy them right now that you can solve)?

What are their top 3 objections to buying from you?

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What do they enjoy doing in their free time?

What are their political views?

What does your ideal client like to watch (TV shows, movies)?

What do they listen to (Radio stations, type of music, podcasts)?What is their favorite food and drink?

Where do they usually vacation?

What is their dream vacation?

What technology do they use & own (PC or Mac, Apple or Samsung, Tablet, Kindle, Video Games, etc.)

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What membership sites do they belong to?

What words and phrases are your potential customers using (“that’s right, awesome, lit, amen” etc.)?

What do they really crave (go deeper)!

List out your top 5-10 competitors (products or services that are similar to yours). *This may be uncomfortable to answer. It’s also essential to know.*

I challenge you to answer this question —> What are your client’s specific dreams and aspirations?

What obstacles stand in the way of those dreams and aspirations?

What are their deepest desires?

What keeps them up at night?

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What are their biggest worries and fears?

Are these fears real, or imagined? (Imagine if you could bust these myths in their lives. They would believe in and buy from you).

What is their most urgent need right now?

What are their most significant problems and frustrations?

What makes them incredibly angry about their problems or frustrations? (Now you’re identifying your customers’ emotions. That’s powerful!)

What are their typical language patterns, stories and the excuses they tell themselves to explain (& even justify) their problems and frustrations?

Why would they seek out a solution to their problem(s)?

If their problem is solved, what ideal result do they want?

What’s the “dream solution” they would pay almost anything for?

Wrapping It Up:

My friend, you have done what few will ever do — identify your ideal client in great detail.

Well done. You’ve joined the ranks of business owners who care enough about your customers to really understand them.

Now go & empower them!

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