Every day, people encounter hundreds—if not thousands—of messages, including ads, emails, texts, social posts, signs, videos, and more. With so much competition for attention, how can your business stand out? Here are creative strategies to help your brand connect with your audience and rise above the noise.
1. Leverage Text Messaging for Direct Customer Engagement
Text messaging has become an essential communication tool for businesses. According to SimpleTexting.com, “80% of businesses are using SMS marketing software to text their customers in 2024,” a significant increase from 55% in 2022.
To make your messages stand out:
- Keep them brief and to the point.
- Include your business name, phone number, and a link for more details.
- Highlight the key benefits of your product or service.
- Remember, shorter messages can also reduce costs, as some platforms charge more for texts over 160 characters.
2. Run Seasonal Contests and Giveaways
Seasonal contests are a great way to engage your community. For example, my client Comizio Orthodontics has seasonal contests like their Halloween Costume Contest, Pumpkin Weight Guessing Contest, and Super Bowl Contest. These activities encourage creativity, family participation, and positive interactions with your brand. Winners are rewarded with prizes like Amazon gift cards.
On social media, giveaways are effective. A giveaway I created for my client DermAesthetics Anti-Aging, Laser & Medical Skin Care Center in Connecticut is as follows:
“Get soft, smooth skin in our #InstagramGiveaway!
Enter for your chance to win a bottle of Isdin eye cream ($88 value), Isdin mineral sunscreen ($50 value), Isdin cleanser ($46 value), and Isdin night serum ($160 value)! The total value of this beauty bundle is $344!
Enter for your chance to win in 3 easy steps:
- Like this post
- Follow us on Instagram @ctderma
- Tag five friends on this post, each in a separate comment.”
This approach drives engagement and expands your reach as entrants share the giveaway with their network.
3. Launch a Podcast
Podcasts are an excellent way to build your brand’s credibility and foster trust. Edison Research found that 47% of the U.S. population aged 12 and older listens to podcasts monthly. Consistently publishing episodes allows you to share insights, connect with your audience, and establish authority in your industry.
4. Host In-Person Customer Appreciation Events
Complement your online efforts with an annual in-person event. Options include open houses, workshops, holiday parties, grand openings, or anniversary celebrations. You can include a charitable element, such as raffles supporting a nonprofit.
These events allow you to:
Strengthen relationships with current customers.
Attract new clients.
Showcase your expertise through demos and recommendations.
Increase revenue through product sales and promotions.
Bringing It All Together
Strategic text messages, seasonal giveaways, podcasts, and in-person events are powerful tools to amplify your brand visibility and foster meaningful customer connections.
If you have questions about marketing or promotional strategies, email me at michael@michaelguberti.com. I’ll answer them in a future episode of my Marketing That Clicks podcast.