Discover the exact promotional tactics
that power seven-figure medical aesthetics practices!
Finally learn how to achieve sustainable success.
Digital marketing strategist Michael Guberti has witnessed the full lifecycle of med spas growth:
his clients starting them, scaling them, and even selling them.
His long-term clients successfully sold their practices from a position of financial strength after years of strategic growth.
Michael has been featured in the following media outlets:
Your goal:
Grow your business with cutting-edge digital marketing strategies that are working for other medical aesthetics practices.
Michael will teach you the promotional tactics that are generating customers for his clients.
The online course covers a wide array of marketing essentials, including:
- Email campaigns
- Promotional text messages
- Social media content for platforms like Instagram and Facebook
- Google reviews
- Marketing calendars
- High-performing promotional strategies
- Profitable in-person event marketing tactics.
It’s a blueprint designed to help medical aesthetics professionals achieve sustainable success.
“Michael Guberti is a Game Changer for DermAesthetics. We teamed up about eight years ago and never looked back. Digital marketing and social media management are crucial to our business. Michael knows how to cover all the bases and derive the metrics to see where, when and how our clients interact with us. Michael’s depth of knowledge and consistent review of our online metrics relates directly into a more effective marketing expense and increased revenue year after year.
Thank you Michael!”
Scott Tedder, Chief Financial Officer of DermAesthetics Anti-Aging, Laser and Medical Skin Care Center
in Southbury, Connecticut
Course Overview:
Module 1: Email Marketing
Email marketing is more than just sending promotions; it’s about building relationships. You’ll learn how to craft persuasive emails that create urgency and foster loyalty using principles like scarcity and benefit-driven language. Discover the secret to irresistible subject lines that give you the best chance that your emails are opened and acted upon. You’ll also master the art of creating a sense of community through email so your clients feel valued and connected. Learn to time your offers strategically to leverage the consistency principle and keep clients returning. This process describes how to nurture leads to lifelong customers. Email marketing is one of the highest ROI strategies you can implement — learn how to maximize its potential. You’ll also learn to use social proof, such as reviews, to reinforce trust and limited-time promotions to spark action.
Module 2: Text Message Marketing
Text message marketing allows you to reach clients in a very direct manner, making it a powerful tool for conversions. This module teaches you how to craft concise, persuasive messages that prompt quick action, capitalizing on the principle of immediacy.
Module 3: Instagram
Instagram is a visual platform perfect for showcasing your before and after transformations. You’ll discover how to use the principles of liking and authority to position yourself as a trusted expert in the beauty industry. Learn how to create posts and stories that attract engagement and turn followers into clients using consistency and social proof. By the end of this module, you’ll have a strategy to grow your audience and increase potential bookings.
Module 4: Facebook
Facebook continues to be a useful platform for med spas. In this module, you’ll learn how to utilize the principles of authority and social proof to build trust and attract quality leads. Craft engaging posts that create a sense of community while using Facebook groups to new local customers.
Module 5: Google
When potential clients search for services, you want to appear in Google’s search results, and this module shows you how. From reviews to Google posts, discover how to leverage the largest search engine in the world.
Module 6: Create and Follow a Marketing Calendar
Consistency is key in marketing, and this module helps you build a year-long marketing calendar to stay ahead of the game. Learn how to align your promotional activities with slower times of the year to keep business flowing, especially through functional medicine labs. We’ll show you how to strategically time offers to capitalize on scarcity and urgency, encouraging clients to take action. The consistency principle can help you maintain visibility and build trust over time. By scheduling your marketing in advance, you’ll also reduce stress and stay focused on growth. You’ll see how a well-planned calendar allows you to offer value all year long, building client loyalty. Turn slow seasons into opportunities for new service introductions by promoting the right services at the right time.
Module 7: Review Your Marketing Metrics Each Week
Tracking your results is essential for long-term success. This module teaches you how to review your marketing metrics each week to ensure your efforts are generating a positive return on investment. We’ll cover the most important data points to track so you can make informed decisions. By focusing on what works and stopping what doesn’t, you can build a marketing machine that runs efficiently.
Module 8: Crafting Irresistible Offers: Secrets Behind Med Spa Promotions That Convert
Creating offers that clients can’t resist is an art and a science. You’ll discover the power of limited-time offers and how to communicate them effectively. Testimonials and case studies will amplify the appeal of your promotions, using social proof to build trust. By the end of this module, you’ll have examples of high-performing offers designed to boost sales.
Module 9: Building a Website That Converts: Key Elements for a High-Converting Med Spa Website
Learn how to structure your website using the principles of value and social proof, making visitors feel confident in choosing you. You’ll discover how to optimize each page of your website, from the homepage to service pages, to drive conversions. Use client testimonials and before-and-after pictures to build credibility and trust.
Module 10: How to Run and Promote Successful In-Person Events
In-person events can be very lucrative for medical aesthetics practices. Strategically planning and diligently promoting your event is crucial for its success. Discover how one clinic received a great turnout for its in-person event and how you can do the same.
Bonus Module: How to Win on Social Media Presentation (as seen at the Vegas Cosmetic Surgery conference and the annual ISPAN conference, $2,345 value)!
With dozens of features that med spas can use on each social media platform, what are the top 5 - 10 most important activities they should be doing on social media every day to drive real business growth and branding impact? Should you prioritize videos over stories, posts over ads, Messenger marketing over friend connections? And where does email marketing fit into your digital marketing game-plan? That’s what this presentation is all about. Digital marketing is vital for the med spa industry. This presentation will teach you how digital marketing can grow your business. Michael Guberti presented on this topic at the Vegas Cosmetic Surgery Conference ($1,595 value) and the annual International Society of Plastic and Aesthetic Nurses conference ($750 value).
Your Course Instructor:
Meet Michael Guberti, strategy and results-driven digital marketer with 9 years of experience building paid and organic marketing funnels for business-to-consumer and business-to-business clients.
Marketing efforts he has overseen have generated roughly $90 million dollars in lifetime revenue for his clients. He has managed and spent over a million dollars on online advertising campaigns.
Strategies that work for one business may not work for you. Michael doesn't put you into a one-size-fits-all, cookie-cutter template. He implement customized, high-value strategies that goes beyond just ads.
You’re not “just another client” to him, you’re a committed, ambitious entrepreneur and the heartbeat of the economy. He wants to use advertising to propel your business.
After all, advertising is his speciality.
What Michael's clients are saying...
"If you know anyone that needs web development, websites, anything related to digital marketing, Michael is amongst the top, if not the number one spot. I've been in the senior care industry for 30 years. Michael is beyond awesome. I've never worked with anyone that was so on the ball at this stage of the game. They're always on the ball in the beginning, and then all of a sudden, you don't hear from them, 6 months go by, stuff doesn't happen, no phones ringing, you call them, and then you get a little activity. Michael is on it 24/7. It's just beyond unbelievable. So, that's my two cents."
Gary F.
“What I have learned since Michael has been managing our marketing is that every week, when Michael puts out an ad, the calls that come in — it’s amazing to me because I had no idea, you know, anything about marketing until I started working with him. The power of what is put on social media, it’s just impressive: the power of what’s being sent out there, and what the feedback is. It’s just astonishing to me.”
Elaine H.
"I don’t know where they found you, but you’re incredible. Of all the companies I’ve ever worked for, they all hired big companies. You are unbelievable."
Lisa S.
“Thank you! Registered for your service. What would we do without you!!!”
Anjie C.
We've heard it before...
- You've purchased other courses that didn't deliver value and weren't taught by people with experience.
- A course made by someone else taught outdated strategies and mentioned softwares that do not exist anymore.
- Some marketers are so technical and talk using language that is not straightforward, they overcomplicate everything.
- You're hesitant about investing in a course that just teaches marketing "theory," you need tried-and-true tactics that are working for other med spas today.
Now you're ready for a marketing blueprint based on real world success from other med spas!
- You are no longer content with settling for "good enough" when you know your business can be much more successful.
- Rest assured, you're in the right spot!
- Unlike other courses that focus on superficial metrics, Michael's course helps you develop a unique, customer-centric marketing strategy with the goal of driving real, consistent results.
- We update the course over time, adding the latest and greatest marketing strategies that are helping med spas reach more potential customers in today's economy.
What previous clients are saying...
“Michael is our behind-the-scenes social media, SEO optimization tech mastermind.”
Lisa, medical aesthetics industry.
"You are an absolutely amazing, key component to this practice. And I am so so very, very grateful for you. I don't know how we would be who we are or have the ability to do some of the things that we do without you and their expertise, and you're just, you know, you're the most professional but sweet, kind and generous person."
Sarah, medical aesthetics industry.
"Michael is an incredible marketing professional and an excellent person. He grew my business with Google ads, Instagram ads, Facebook ads, email marketing, and other strategies for 6 years. He is a kind, thoughtful, intelligent marketer who is committed to helping you achieve your business goals. He knows how to get the word out about your business. If you want to work with someone you can trust, then work with Michael. He is the real deal."
Anita, medical aesthetics industry.
"We are getting new clients, definitely, especially from Google ads which has been our best advertising platform so far.”
Arta, hair salon industry.
“This is really great. Getting those streams up on Spotify is tremendous and the viewing on Instagram. Thank you so much.”
Jim from the Nash Band, music industry.
"Outstanding. Indeed, beyond my expectations."
Randall, legal industry.
Giving to great causes
Michael enjoys promoting his client's philanthropic initiatives. His clients have raised:
- Over $100,000 for the Special Operations Warrior Foundation, which provides college scholarships and educational counseling to the children of Special Operations personnel who have lost their lives serving our country.
- Over $3,000 for St. Jude Children's Research Hospital.
- $4,000 for Kenway's Cause, a dog and cat rescue nonprofit organization.
Michael and his brother Marc have a history of giving to others. The brothers started a 501c3 nonprofit called Guberti Giving to empower the next generation of leaders. For four years, they held in-person programs at Fordham University in the Bronx, New York. They sponsored students from the nearby areas and lower Westchester so they could attend and learn how to identify their passions, create products, promote themselves, and propel their careers. It was a personal and professional development program. The brothers were grateful to receive support from the New York Knicks, Nextiva phone company, and other organizations. The New York Knicks gave Michael and Marc the Sweetwater Clifton “City Spirit” Award during a Knicks game at Madison Square Garden.
Michael was invited to speak about marketing at the annual Vegas Cosmetic Surgery Conference when he was 22 years old. He presented his signature talk called "How to Win on Social Media." Pretty appropriate for Vegas, don't you think? 🙂
Michael Guberti
• Grew 6-figure med spas to 7 figures in 6 years.
• Assisted an orthodontic practice to reach the top 1% of Invisalign provider offices in North America two years in a row.
• Achieved a 51% growth rate year-over-year for a hair salon.
• Worked with Feng Shui school from startup to 6 figures.
• Is a fan of yoga and eye yoga (try it for yourself!)
Some course creators break their promises. That's not our style.
We've intentionally created something different by sidestepping pitfalls associated with traditional courses.
Our course offers time-tested strategies. You’ll benefit directly from Michael’s expertise as a seasoned marketing professional, with access to his insights throughout your learning journey.
Michael’s expertise as a marketing specialist shines through in his strategic, big-picture approach. He leverages proven marketing principles tailored specifically for the success of medical aesthetics practices.
This course rejects one-size-fits-all solutions. Instead, you'll learn how to craft personalized strategies that resonate with your target audience, focusing on adaptable and flexible approaches rather than rigid, one-dimensional tactics.
Say goodbye to a
never-ending to-do list
of overcomplicated marketing tactics.
We skip the overcomplicated, confusing funnels and focus on simplifying your promotional strategies while teaching you how to monitor them effectively. Enrolling in Michael’s course means learning directly from an experienced marketing professional who excels at boosting med spas' revenue.
Proven event marketing tactics
Marketing strategies of million dollar
med spas
Examples of
high-performing promotions
Email and text message marketing (you need to use both of them!)
Ready to learn the ropes?
Our course takes a customer-focused, big-picture approach, teaching you how to craft profitable promotions and allowing you to bypass overly complicated marketing tactics.
From the first lesson (module 1), we describe how you can consistently deliver your message to the right audience, giving yourself the best chance at a successful marketing strategy.
That’s the heart of it.
Sure, you could try to figure it out on your own — but that’s why this course exists. We equip you with a proven system that empowers you to drive your own growth.
When the right foundation is in place, combined with your entrepreneurial spirit and our simplified approach to teaching marketing for successful med spas…
…you have a winning formula for success.