7 strategies that helped medical aesthetics practices
have their best year ever (part 1 of 2)
How did certain medical aesthetics practices manage to have their best year ever? Here are the strategies that helped propel them to new heights & how you can do the same.
1. Publish posts on the platforms that your customers use, & upload pictures & videos to keep your customers informed.
Google reports that “businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks to their websites than businesses that don’t have photos.” One study determined that “businesses with more than 100 images on Google business profile get 520% more calls, 2,717% more direction requests, and 1,065% more website clicks than the average business.” Post consistently to your Google business profile.
Additionally, post regularly to the social media accounts that your customers use. For example, in the medical aesthetics industry, businesses benefit from posting to Instagram, Facebook & their Google business profile.
2. Check any pending edits on your Google business profile.
Anyone, including your competitors, can suggest an edit to your Google business profile. Therefore, if someone wants to say that you are closed on Wednesdays & do not offer a particular service, they may be able to submit an edit.
3. Include a business description & list your services & products in your Google business profile.
Write a description of your business. Consider addressing the following questions in the description:
What are the primary benefits of working with your business?
What important values or principles do you stand for?
How long have you been in business?
What services do you provide?
What transformation do your services & products provide?
If applicable, what products do you offer?
What are the benefits of those products?
If applicable, how do you give back to others.
4. Respond to reviews.
If someone leaves you a positive review, thank them for their positive feedback. If someone leaves a review that is less than positive, respond to them by encouraging them to contact your business to resolve the issue.
5. Include a review spotlight in your emails.
Showcase your customers’ positive feedback & reviews in your emails. For example, some of my clients include a positive review that their client provided internally or one that the person posted on Google, Facebook, or Yelp. You can spotlight emails & text messages that clients have sent you. Remove the client’s name for privacy reasons. Positive reviews help build trust.
6. Include a sense of urgency in the emails & Instagram stories that are promoting a limited-time offer.
Scarcity can encourage people to take action. Nordstrom, Blue Mercury, British Airways & other companies have used countdown timers in their emails to create urgency regarding a promotion. You can also publish countdown timers in your Instagram stories. Mentioning words such as “7 days left to claim this special” is a way to incorporate scarcity.
7. Include a refer-a-friend form in your emails.
For example, my clients added a refer a friend form to the automated emails that their patients receive before & after their appointment. If 10 people have used the form to refer friends to the practice in the last few months, then that is 10 more potential clients the business may acquire without much effort on the business side.
Bringing it all together:
Looking forward to seeing you reach more people by implementing these strategies. This article is part 1 of 2 in an effort to share high-performing tactics that can help your business succeed. In part 2 of 2, will share 7 more strategies that helped my clients in the medical aesthetics industry succeed, & continue to help them. Stay tuned 🙂
Digital marketing strategist Michael Guberti has witnessed the full lifecycle of med spas growth:
his clients starting them, scaling them, and even selling them.
His long-term clients successfully sold their practices from a position of financial strength after years of strategic growth.
Michael has been featured in the following media outlets:
What people are saying about Michael Guberti:
"“Michael Guberti is a Game Changer for DermAesthetics. We teamed up about eight years ago and never looked back. His depth of knowledge and consistent review of our online metrics relates directly into a more effective marketing expense and increased revenue year after year. Thank you Michael!”
Scott Tedder, CFO of DermAesthetics Anti-Aging, Laser and Medical Skin Care Center
"Thank you Michael. We appreciate everything you do for the office."
Dr. Comizio, founder of Comizio Orthodontics, top 1% of Invisalign provider offices in North America two years in a row.
“I have to give a shout-out to Michael Guberti. He is absolutely brilliant as our social media strategist.”
Lisa Topham, RN BSN
"Thank you! What would we do without you! You're the best!"
Anjie Cho, Architect and Feng Shui Expert
About Michael
Meet Michael Guberti, strategy and results-driven digital marketer with 10 years of experience building paid and organic marketing funnels for business-to-consumer and business-to-business clients.
Marketing efforts he has overseen have generated roughly $90 million dollars in lifetime revenue for his clients. He has managed and spent over a million dollars on online advertising campaigns.
Strategies that work for one business may not work for you. Michael doesn't put you into a one-size-fits-all, cookie-cutter template. He implement customized, high-value strategies that goes beyond just ads.
You’re not “just another client” to him, you’re a committed, ambitious entrepreneur and the heartbeat of the economy. He wants to use advertising to propel your business.
After all, advertising is his speciality.
Other activities:
Michael enjoys promoting his client's philanthropic initiatives. His clients have raised:
- Over $100,000 for the Special Operations Warrior Foundation, which provides college scholarships and educational counseling to the children of Special Operations personnel who have lost their lives serving our country.
- Over $3,000 for St. Jude Children's Research Hospital.
- $4,000 for Kenway's Cause, a dog and cat rescue nonprofit organization.
Michael and his brother Marc have a history of giving to others. The brothers started a 501c3 nonprofit called Guberti Giving to empower the next generation of leaders. For four years, they held in-person programs at Fordham University in the Bronx, New York. They sponsored students from the nearby areas and lower Westchester so they could attend and learn how to identify their passions, create products, promote themselves, and propel their careers. It was a personal and professional development program. The brothers were grateful to receive support from the New York Knicks, Nextiva phone company, and other organizations. The New York Knicks gave Michael and Marc the Sweetwater Clifton “City Spirit” Award during a Knicks game at Madison Square Garden.