Start it, grow it, sell it: a 6-year med spa success story

Over 6 years, a medical aesthetics practice went from making 6 figures per year to 7 figures per year, growing its annual revenue by more than 2.5 times the original amount.

Start it, grow it, sell it:
Venture capitalists started making offers to purchase the 7-figure med spa. The owner sold the business and stayed on to become the company’s director of clinical training for all of its injectors in different locations.

High-quality marketing made the difference:
The business was founded in 2015. In 2015 and 2016, the med spa did not have a high-quality marketing strategy and someone to implement it consistently. Their revenue numbers were a reflection of that. Then, the owner started working with digital marketing strategist Michael Guberti who created and carried out their promotional plan. 6 years later, the spa had its best year ever and was in talks to sell from a place of financial strength.

The revenue numbers say it all:
Here is the year-by-year revenue growth of the practice:

2016: $600,399

Michael started working with this med spa in 2017.

2017: $944,195

2018: $1,348,146

2019: $1,298,977

2020: 1,267,618.06 in 10 months. The business was closed for 2 months due to covid.

2021: $1,608,873.86

2022: The owner sold her business in 2022.
Before the sale took place, 2022 was off to a good start. The gross profit after the first quarter of 2022 was $280,835.92. By comparison, the gross profit after the first quarter of 2021 was $254,534.61.

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