Boost customer trust with a podcast
According to Edison Research, 47% of the US population ages 12 and up listens to a podcast at least once a month. Podcasts can contribute to a brand’s ‘know, like and trust’ factor. As a person listens to your podcast, they form an impression of your business. I recently received the following message from an…
Cutting through the noise: Innovative strategies to boost brand visibility
Every day, people encounter hundreds—if not thousands—of messages, including ads, emails, texts, social posts, signs, videos, and more. With so much competition for attention, how can your business stand out? Here are creative strategies to help your brand connect with your audience and rise above the noise. 1. Leverage Text Messaging for Direct Customer EngagementText…
Navigating Economic Challenges: Resilience Strategies for Small Businesses
During economic uncertainty, consumers have less disposable income, and small businesses need to work harder to communicate their value and justify customers’ investment. To succeed in this environment, focus on emphasizing your value proposition. Here are some strategies to help you stay resilient: 1. Showcase Your Unique Value.Highlight positive customer reviews and your years of…
Happy to empower the audience at the World Conference On Nursing, Healthcare, and Hospital Management in Vienna, Austria with my presentation called “High Performing Healthcare Marketing Strategies.”
Happy to empower the audience at the World Conference On Nursing, Healthcare, and Hospital Management in Vienna, Austria with my presentation called “High Performing Healthcare Marketing Strategies.” Learn more about the World Conference On Nursing, Healthcare, and Hospital Management: https://eurasiaconferences.com/events/vienna/2024/nursing-healthcare-and-hospital-management/speakers
Avoid these digital marketing disasters
One of my clients used to boost Instagram posts from her phone. She clicked on the blue button that says “boost,” chose some targeting options, and submitted the ad for review. She received some likes in exchange for the funds she paid. In short, she overpaid for underperformance. When you boost posts on your phone,…
11 Insightful Data Points To Monitor For Your Medical Aesthetics Practice
It is important to check your business’ metrics on a regular basis. The numbers help you see if your company is growing, staying the same, or declining over time. If you are consistently thriving, then continue implementing the same approach that is working for you. If you are staying at the same level or declining,…
12 Ways To Grow Your Business With Email Marketing
80% of small businesses use email marketing to help with customer retention. It is estimated that 4.73 billion people will use email by 2026. That is approximately 59% of the world’s population. Over 347 billion emails are sent and received every day. Businesses of all sizes use email marketing to connect with their customers. Organizations…
Prepare for the new changes from Gmail and Yahoo
On February 1st, 2024, Google and Yahoo will enforce new rules. To prepare for these changes, you need to add a setting called “dmarc” to your email settings. Adding this information increases the chances of your marketing emails reaching the primary inbox for your clients who use Gmail or Yahoo. If you do not add…
51% growth rate year-over-year | Client success story
Lessons from my client’s success story: if you experience low revenue numbers year after year, a lack of new clients, and wonder if your business is going to make it, then this message is for you. You need high-quality marketing to draw attention to your business. There is a cost to not dealing with this……
New year, new marketing plan
New year, new marketing plan! Digital marketing strategist Michael Guberti is reviewing promotional calendars with his clients. Creating a plan and sticking to it is much better than flying blind. That is why Michael created this marketing calendar template for you to use and customize for your business. It’s a great resource to help you get…