11 Insightful Data Points To Monitor For Your Medical Aesthetics Practice

It is important to check your business’ metrics on a regular basis. The numbers help you see if your company is growing, staying the same, or declining over time. If you are consistently thriving, then continue implementing the same approach that is working for you. If you are staying at the same level or declining,…

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12 Ways To Grow Your Business With Email Marketing

80% of small businesses use email marketing to help with customer retention. It is estimated that 4.73 billion people will use email by 2026. That is approximately 59% of the world’s population. Over 347 billion emails are sent and received every day. Businesses of all sizes use email marketing to connect with their customers. Organizations…

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Prepare for the new changes from Gmail and Yahoo

On February 1st, 2024, Google and Yahoo will enforce new rules. To prepare for these changes, you need to add a setting called “dmarc” to your email settings. Adding this information increases the chances of your marketing emails reaching the primary inbox for your clients who use Gmail or Yahoo. If you do not add…

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51% growth rate year-over-year | Client success story

Lessons from my client’s success story: if you experience low revenue numbers year after year, a lack of new clients, and wonder if your business is going to make it, then this message is for you. You need high-quality marketing to draw attention to your business. There is a cost to not dealing with this……

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New year, new marketing plan

New year, new marketing plan! Digital marketing strategist Michael Guberti is reviewing promotional calendars with his clients. Creating a plan and sticking to it is much better than flying blind. That is why Michael created this marketing calendar template for you to use and customize for your business. It’s a great resource to help you get…

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High-performing Black Friday specials for med spas

Black Friday is a few days away! To have a successful Black Friday promotion, you need a great deal, a deadline, and a high-quality marketing strategy. There is no shortage of promotions for your clients to choose from. Your promotion needs to stand out from the crowd. High-quality marketing makes the difference: You need to…

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13 bookings in 72 hours from a flash sale

A medical aesthetics practice received 13 bookings in 72 hours from a limited-time flash sale. The med spa centered the promotion around Dysport Day this past Wednesday, November 8th. The flash sale was implemented and managed by Michael Guberti, digital marketing strategist. The details of the flash sale:The flash sale encouraged people to call the…

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Start it, grow it, sell it: a 6-year med spa success story

Over 6 years, a medical aesthetics practice went from making 6 figures per year to 7 figures per year, growing its annual revenue by more than 2.5 times the original amount. Start it, grow it, sell it:Venture capitalists started making offers to purchase the 7-figure med spa. The owner sold the business and stayed on…

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Get a great turnout for your Patient Appreciation Event like Michael’s client did

Michael’s client, Split Rock Aesthetic Institute, had a great turnout for their in-person Patient Appreciation Event in Wilton, Connecticut this past Thursday. In his podcast, Michael summarizes the event and shares the digital channels he used to promote the event. Listen to the podcast on your favorite podcast platform: Apple podcasts Spotify Tune in Are…

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Five marketing strategies of successful med spas

1 of 5. They run paid ads on Instagram and Google. Whether people are socializing with friends or searching for local businesses, med spas are paying for their ads to appear on Instagram and Google. 2 of 5. They send emails to their past and present clients on a consistent basis. Stay in touch with…

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