High-performing Black Friday specials for med spas
Black Friday is approaching! To have a successful Black Friday promotion, you need a great deal, a deadline, and a high-quality marketing strategy. There is no shortage of promotions for your clients to choose from. Your promotion needs to stand out from the crowd. High-quality marketing makes the difference: You need to remind your clients…
13 bookings in 72 hours from a flash sale
A medical aesthetics practice received 13 bookings in 72 hours from a limited-time flash sale. The med spa centered the promotion around Dysport Day this past Wednesday, November 8th. The flash sale was implemented and managed by Michael Guberti, digital marketing strategist. The details of the flash sale:The flash sale encouraged people to call the…
Start it, grow it, sell it: a 6-year med spa success story
Over 6 years, a medical aesthetics practice went from making 6 figures per year to 7 figures per year, growing its annual revenue by more than 2.5 times the original amount. Start it, grow it, sell it:Venture capitalists started making offers to purchase the 7-figure med spa. The owner sold the business and stayed on…
Get a great turnout for your Patient Appreciation Event like Michael’s client did
Michael’s client, Split Rock Aesthetic Institute, had a great turnout for their in-person Patient Appreciation Event in Wilton, Connecticut this past Thursday. In his podcast, Michael summarizes the event and shares the digital channels he used to promote the event. Listen to the podcast on your favorite podcast platform: Apple podcasts Spotify Tune in Are…
Five marketing strategies of successful med spas
1 of 5. They run paid ads on Instagram and Google. Whether people are socializing with friends or searching for local businesses, med spas are paying for their ads to appear on Instagram and Google. 2 of 5. They send emails to their past and present clients on a consistent basis. Stay in touch with…
Marketing success story in the hair salon industry
Michael shares the numbers behind his client’s marketing success story in the hair salon industry. Listen to the podcast on your favorite podcast player: Apple podcasts Spotify Tune in Are you interested in having your digital marketing done-for-you? Visit MichaelGuberti.com, fill out the form, and we will contact you to see if we are a…
Marketing can be the make-or-break factor for a med spa’s success
Marketing can be the make-or-break factor for a med spa’s success. If two med spas both offer high-quality services, and one is thriving while the other is struggling, often the difference between the two is their marketing strategy. The thriving practice is consistent, focused and invested in their marketing plan, while the other one is…
7 more strategies that helped medical aesthetics practices have their best year ever [part 2 of 2]
This article is a continuation of my previous article that shared 7 strategies that helped propel medical aesthetics practices to new heights, & how you can use them to succeed. Here are 7 more tactics that can help you grow your medical aesthetics practice. 1. Send a weekly email to your subscribers. You can benefit…
7 strategies that helped medical aesthetics practices have their best year ever [part 1 of 2]
How did certain medical aesthetics practices manage to have their best year ever? Here are the strategies that helped propel them to new heights, & how you can do the same. Publish posts on the platforms that your customers use, & upload pictures & videos to keep your customers informed. Google reports that “businesses with…
4 ways to regain access to your Facebook ad account
Sometimes Facebook restricts ad accounts for incorrect, vague, or unknown reasons. A business owner is left to figure out how to create new ads when their ad account is frozen. A common question I get from my clients experiencing this difficulty is something to the effect of: “We are running into an issue with Facebook…